Prehistoric
Ecological Campaign
Fossil fuels are a non-renewable source of energy. My depiction consists of simplified icons that resemble prehistoric creatures that are combined with colors and symbols in order to deliver a rapid and concise message.
The colors relate to the creature in the forms of individual lifestyle and habitat. I created the illusion of liquid being inside each icon as a metaphor to explain how each creature seems to be running out of its liquid,  leaving it empty and hollow.
350 was started in 2008 as an organization who saw climate change as the most important issue facing humanity. They are building a global grassroots climate movement that can hold our leaders accountable to the realities of science and the principles of justice. The purpose of this campaign is to spread awareness about the issues surrounding fossil fuels.
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